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Improper Font Management Could Have Companies Sleeping with the Fishes
Ahoy, captains of industry. Down in the murky depths, a great threat is growing: unwitting font piracy. Ask any old salt, what you don't know can hurt you. However, proper font management and training can help companies traverse the great sea of opportunity without fear.
It seems seldom addressed, but international intellectual property laws and copyrights extend to typefaces used by companies everywhere. Whether in letterhead, publications, or even company logos, fonts carry their own licensing. However, the use of unlicensed fonts, even unintentionally, continues to be a rampant problem. In the process of day-to-day publishing, many fonts coagulate on hard drives and company networks. That is, until somebody thinks to look for them. Think of them as an unseen threat.
Author, expert software trainer, and Adobe vet Tim Plumer knows how font concerns are often swept under the rug: “Mostly, it's an issue of lack of coordination and organization. Very few people even read the license, most simply submit a font with a print job with no regard to the legality of doing so.” Sound familiar? Hairy deadlines and day-to-day demands often force font licensing concerns into the brink. Read more at newswiretoday.com
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